Reading List.
I'm not good at recommending books.
I recall asking a girlfriend to read THE HOT JAZZ TRIO by one of my favourite authors, William Kotzwinkle. A few days later she phoned to say I was a lunatic and I never saw her again.
Anyway, here are the 10 best books to read in specific subject areas.
1 The Best Book On Copywriting
THE UNWRITTEN RULES OF COPYWRITING BY DOMINIC GETTENS.
Dave Trott's blog is also essential reading. His style is classically simple. One point per sentence.
Seamless.Strong on logic.
Extra strong on interest and entertainment.
Simple vocabulary.
Each piece has a beginning, a middle and an end.
2. The Best Book on Guerilla Advertising
ADVERTISING IS DEAD.. LONG LIVE ADVERTISING.
A wonderful visual panoply of all the great ambient and guerilla campaigns from across the world.
3.The Best Book For Strategy and Concepts.
THE ADVERTISING CONCEPT BOOK BY PETE BARRY.
This is a highy engaging and practical read with step by step tips on how to devise an advertisng strategy and execute it.
Simple, clear advice cogently assembled for would -be creatives.
4 The Best Book To Get Your Attitude Right.
IT'S NOT HOW GOOD YOU ARE IT'S HOW GOOD YOU WANT TO BE. PAUL ARDEN.
I went to a talk many years ago by Paul Arden. It was more than a talk. It was a
succinct and powerful philosophical lecture on how to live your life as creative.
Everyone who left the ICA that night felt that their lives would never be the
same again. Not often I use the 'G' word, but Paul definitely was one.
A few years later he turned his lecture notes into this small but
forceful paperback.
It's a must read. And like Paul's creative work, it is timeless.
5 The Best Book On Digital.
There isn't one. Your best bet is to check Digital Agencies' websites.
6. The Best Book On Thinking.
Many folk rave about his first book, LATERAL THINKING. Personally I prefer this one.
7 The Best Book For Telling You How Mad The Business Is.
HEY WHIPPLE SQUEEZE THIS BY LUKE SULLIVAN. .
Still the most entertaining and achingly true record of our strange and wonderfully frail business.
8 The Best Book On Marketing.
POSITIONING. THE BATTLE FOR YOUR MIND. BY AL RIES AND JACK TROUT.
9 Best Book On Art Direction.
This little gem won't tell you how to art direct an ad. It does however have 365
different ways of art directing the page.
Check www.ffffound.com for online inspiration.
10. The Best Book On The Value Of Books
Farenheit 451 by Ray Bradbury .
A message to all the libraries who are burning books to make way for computers:
You are destroying our culture and it is a crime.
